A few things about the person behind the campaigns.
I'm Adam. Originally from Hungary, I moved to Australia in 2015. I completed my first MBA there, specialising in economics and business management. After moving to Australia, I somehow collected another MBA and an MPA. Don't ask.
Free time used to mean a good coffee from an independent café and a book at home. I've always been drawn to self-development, negotiation and behavioural psychology. Mike Michalowicz, Chris Voss, Robert Cialdini, Ray Dalio and Steven Bartlett are usually somewhere on my bookshelf.
Then Artie arrived in 2023.
Books gradually gave way to playgrounds, park maps and snacks in every pocket. Luckily, Sydney is an amazing place to spend the day outside with little ones.
In 2025, our daughter Otília joined us.
These days, life is louder and free time is harder to find. I wouldn't trade it for anything.